Outscaleby Upscale Outreach

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Agency IQ

Get a full grip on the outreach market using your full book of campaigns

Agency IQ

Every campaign you have ever run, on HeyReach and Skylead together, pooled into one view.

Window

Every campaign ever

Seat

All seats

Platform

Both platforms

Shape

Any shape
Apply

People

24,600

Requests sent

29,300

Acceptance

32.6%

Replies

3,880

Reply rate

13.2%

Acceptance by month

Month by month

This yearLast year
JanFebMarAprMayJunJulAugSepOctNovDec

Lines: acceptance (0-50%). Bars: requests sent (to 4,000).

Folded onto the calendarYears
Jan
29.0%2
Feb
31.0%2
Mar
31.0%2
Apr
31.0%2
May
33.0%2
Jun
32.5%2
Jul
32.0%2
Aug
33.5%2
Sep
34.0%2
Oct
30.0%1
Nov
32.0%1
Dec
31.0%1

Who answers

Job title

Head of Sales
46.2%
17.9%
Managing Director
33.0%
16.4%
Founder
38.4%
15.1%
Head of Marketing
35.2%
11.8%
Chief Executive Officer
26.1%
10.3%
Sales Director
31.5%
9.8%
Owner
22.7%
8.4%

Geography, by country

Ireland
41.8%
15.9%
United States
30.2%
14.4%
United Kingdom
34.8%
13.1%
Netherlands
37.6%
12.9%
Australia
27.5%
12.6%
Poland
39.6%
11.2%
Germany
28.3%
9.7%

Your own choices

Campaign shape

Connect and message
33.4%
13.9%
Message only-
11.2%
Connect only
26.8%
-

Platform

HeyReach
31.2%
12.6%
Skylead
35.1%
14.6%

Sender gender

female
36.0%
14.1%
male
29.7%
12.4%

Year the campaign started

This year
34.6%
13.8%
Last year
29.4%
12.2%

Acceptance, then reply rate. A bold rate stands apart from the others, and the gap is real.

Agency IQ

5 clicks through the real screens.

Every campaign you have ever run, on HeyReach and Skylead together, pooled into one view: which job titles, industries, company sizes and regions actually accept and reply, and which of your own choices made the difference - which platform, what shape the campaign was, who sent it and when it ran. It reads what is already in your account, so it fills in as soon as you connect your campaigns.

How it works

It sits on top of the outreach you already run

No migration, no rebuilt sequences, and nothing to switch off first.

  1. 1

    Connect what you already run

    Outscale reads the campaigns you are running today, on HeyReach or Skylead, and the Sales Navigator licences behind them. Nothing moves and no sequence is rebuilt.

  2. 2

    See the whole funnel in one place

    Requests, acceptances, replies, meetings booked and held, week on week, across every seat and every campaign - rather than one platform at a time.

  3. 3

    Act on what it finds

    It tells you which segments to keep, which to cut, and where the message is losing people. You decide what to change; it says what is worth changing.

What you get out

Reports you can share externally

Campaign optimisation recommendations

Continuous monitoring and timely alerts

Outscale produces all three of those.

Outscale

Reads and analyses what ran. Proposes optimisations, surfaces risks, prevents missed opportunities.

Outscale reads all three.
HeyReachSkyleadSales Navigator

What you already run

The alternative

Or you keep doing it in a spreadsheet

This is what Outscale is actually competing with, and what each job looks like either way.

Seeing every campaign at once

One platform tab per client, reconciled in a spreadsheet

Both platforms, every seat, one funnel

Knowing which segments to cut

A hunch, usually after the budget is spent

Acceptance and reply rate per title, region, industry and company size

Finding conversations that died

Nobody looks, because nobody can

945 found in a single group report

Catching replies worth answering

Whatever is still near the top of the inbox

69 still live, surfaced and ranked

Knowing which sales person to coach

By how busy they seem

The spread between best and worst, 13.6% against 2.9%

Keeping Sales Navigator licences current

A reminder somebody set, until they leave

Every licence on one board, flagged before it lapses

Who it is for

Teams who run their own outreach

Agencies running outreach for clients

You already have the seats, the sequences and the people. What you do not have is one place that shows every client campaign at once and says what to change in each.

Client A

Client B

Client C

Client D

Twelve profiles, four sets of numbers, one afternoon a week to look at them.

In-house teams running their own

One or two profiles, a sales team that answers the replies, and nobody whose job is watching the numbers. This is that job, without the headcount.

2 profiles

Everything rides on them, and nobody owns watching them.

Want it all done for you instead?

Outscale is software. You operate it. If you would rather hand the whole thing over - the profiles, the sequences, the replies and the meetings - that is the Done For You service, and it is a better fit.

See Done For You

The problem we solve

Outreach leaks in a dozen small ways at once

None of them is dramatic. Together they are the difference between a campaign that works and one that quietly does not, and no sending platform shows you any of them.

An account quietly sends less than it should

The platform throttles, a licence lapses, a profile cools down. By the time anybody notices, a week of volume is gone and cannot be made up.

100%
95%
42%
90%
18%

Replies that could have been meetings go unanswered

They arrive in a personal inbox among everything else. Nobody is looking for the ones still worth answering, so nobody finds them.

54 days
31 days
12 days

A region underperforms and nobody can see why

Somewhere that should be strong is not, and the answer is buried in a segment nobody has the time to slice. Across a hundred campaigns, it is never looked at.

67%
47%
44%
29%
16%

Campaign setup makes the same decisions from scratch

Audience, proposition, sequence, profile. Every unknown worked through again, after the client has paid and while they are waiting for results.

AudiencePropositionSequenceProfileAgain

The tooling costs more than it needs to

Sales Navigator licences and sending subscriptions, per seat, renewing whether or not anybody is using them. It is the second biggest line after people.

Profiles are hard to come by

Volume is capped by how many LinkedIn profiles you can send from. Paying commission to people who lend theirs turns that into something you can grow.

capped

One campaign, somebody attentive can stay on top of all six. Ten campaigns, they cannot. A hundred, and nobody is even trying.

On day one, you'll know something you didn't.

Start with one seat and one campaign. Point it at what you're already running.

See pricing