LinkedIn outreach benchmarks

LinkedIn acceptance and reply rates by job title, industry and country.

LinkedIn acceptance rate by continent

A continent is too big to target by.

South America accepted LinkedIn connection requests most and Asia least: 65% against 33%, with every continent together at 39%. But within the same campaigns, the gap shrinks to 14%: most of a continent’s rate is the campaigns aimed at it.

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LinkedIn reply rate by department

The board and the sales team talk. Operations is busy.

Board members and salespeople replied most, 30% of them once messaged, against 26% overall. Operations replied least, at 20%. All three held within the same campaigns.

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