What’s a good LinkedIn acceptance rate?
Above 47% is top quarter. And it barely buys you replies.
Upscale Outreach ·
Anything above 47% puts a campaign in the top quarter. In real campaigns, the middle one had 37% of its connection requests accepted, the bottom quarter fell below 29%, and the top tenth beat 60%.
Outscale benchmarks, from 113,308 prospects reached in real campaigns.
Where campaigns land
We lined up every real campaign with enough settled requests to judge and split them into quarters. Here’s where the lines fall.
- Top tenth starts at60%
- Top quarter starts at47%
- Middle campaign37%
- Bottom quarter ends at29%
So a good acceptance rate is anything above 47%. Above 60% is rare. Below 29%, something in the list, the market or the profile needs a look.
A high acceptance rate barely buys replies
Campaigns in the top quarter for acceptance replied 27% of the time once messaged. The rest replied 26%. Accepting is a click, and it costs nothing. Replying is a decision. A campaign can win the first and still lose the second, which is the story of LinkedIn reply rates by country.
What moves acceptance most is who you ask: the job titles and markets on the list, then the profile doing the asking. The ranking is in what matters most for LinkedIn acceptance rates.
What to do today
- Aim for the top quarter. Above 47% is good; below 29% is worth fixing.
- Read acceptance next to replies. A high acceptance rate on its own proves little.
More in benchmarks
LinkedIn acceptance rate by continent
A continent is too big to target by.
South America accepted LinkedIn connection requests most and Asia least: 65% against 33%, with every continent together at 39%. But within the same campaigns, the gap shrinks to 14%: most of a continent’s rate is the campaigns aimed at it.
Read itLinkedIn reply rate by department
The board and the sales team talk. Operations is busy.
Board members and salespeople replied most, 30% of them once messaged, against 26% overall. Operations replied least, at 20%. All three held within the same campaigns.
Read itWhat’s a good LinkedIn reply rate?
Depends what you divide by. The same campaigns read 8% or 26%.
Per person messaged, anything above 31% puts a campaign in the top quarter, and the middle campaign got 25%. But the same campaigns read about 8% per connection request sent and 8% per message, so check what a reply rate is divided by before you compare it.
Read it