LinkedIn targeting
Who accepts, who replies, and who to stop messaging.
Which job titles accept LinkedIn connection requests?
The people who sign the cheques accept the least.
Board members and partners accept the most, at 59% and 56%. Chief executives, presidents and finance chiefs accept the least, at 35% to 37%.
Read itDoes company size change LinkedIn reply rates?
Small companies talk. Big ones go quiet.
Yes. 24% of people at companies of 1 to 10 replied once messaged, about one and a half times the 15% at companies of over 1,000. Both accepted connection requests at much the same rate.
Read itLinkedIn acceptance rates by country
America and Ireland have heard every pitch before.
Italy, South Africa and Spain are among the warmest for LinkedIn connection requests, at 56% to 67%. The United States and Ireland sit near the bottom, at 26% and 31%.
Read itHow to find your best LinkedIn audience in campaigns you’ve already run
Your best audience was in every campaign. A few replies at a time.
Pool every campaign you’ve already run and compare audiences across all of them, because one campaign is too small to show a winner. Founders matched or beat chief executives on replies campaign after campaign, usually by a handful of replies, and only together did it read 23% against 9%.
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