LinkedIn reply rates by country
In Italy and France, connecting is manners. Talking is business.
Upscale Outreach ·
Italy and France accept LinkedIn connection requests readily, at 60% and 54%, then only 15% reply once messaged. Malaysia is the other way round: an ordinary 40% accept, then 28% reply, so it earns more conversations per request than either.
Outscale benchmarks, from 112,945 prospects reached in real campaigns.
A warm welcome, then silence
Italy accepted 60% of connection requests and France 54%, both well above the 46% for every country together. Then the messages went out, and only 15% replied. Every country together: 20%.
Malaysia runs the other way. An ordinary welcome, 40%, then 28% replied, the most of any market we messaged in numbers. Germany did both. All of it held inside each country’s own campaigns, too.
Multiply the two and it gets awkward for the welcome. Per 100 requests, Malaysia earned about 11 conversations. Italy, with its 60% yes rate, earned about 9: the same as the average market. The full picture for every country is in Agency IQ. The acceptance side is in LinkedIn acceptance rates by country.
A click is free in any language
Accepting is a click, and a click reads the same in every language. In much of Europe it’s simple manners: someone knocks, you open the door.
A reply is work. It means writing back to a stranger’s pitch, and nearly every message to Italy and France was in English. That’s a second language, at the end of a long day, for someone you’ve never met. Malaysia and Germany got English too, and talked. Where business runs in English every day, writing back costs nothing.
And on your side? A 60% acceptance rate feels like a market saying yes, so it goes in the report as a win. Acceptance flatters, and replies pay the bills.
What to do today
- Judge a market on replies per request. Acceptance times reply rate. That’s the number that fills a calendar.
- Make replying easy. In markets that accept and go quiet, ask one short question they can answer in a line, in any language.
- Back the talkers. A market with an ordinary welcome and a chatty inbox may be worth more requests than the one that says yes to everybody.
More in targeting
Do women get more LinkedIn accepts and replies than men?
The face on the profile gets the credit. The list does the work.
On the raw numbers, yes: women’s connection requests were accepted 42% of the time, men’s 37%. But sending for the same clients, women and men were accepted at the same rate, and women kept only a small edge on replies, about 7%.
Read itWhat matters most for LinkedIn acceptance rates?
Who you ask, then who’s asking. Gender barely registers.
The prospect’s job title, then their market, then the sender’s profile. Compared like for like, a typical job title moved acceptance 8.5% either way, a market 6.7%, a profile 5.4% and the sender’s gender 0.7%.
Read itWhich job titles accept LinkedIn connection requests?
The people who sign the cheques accept the least.
Board members and partners accept the most, at 59% and 56%. Chief executives, presidents and finance chiefs accept the least, at 35% to 37%.
Read itDoes company size change LinkedIn reply rates?
Small companies talk. Big ones go quiet.
Yes. 24% of people at companies of 1 to 10 replied once messaged, about one and a half times the 15% at companies of over 1,000. Both accepted connection requests at much the same rate.
Read it