Blog · Running outreach at scale
HeyReach vs Skylead: does the tool change your LinkedIn results?
Prospects can’t tell the difference. Your volume can.
Upscale Outreach ·
Not for your prospects. The same person sending into the same country was accepted at the same rate on HeyReach and Skylead, and replies came out even. What changed was volume: Skylead sent more of its target in May and June, HeyReach from July. And how many replies got answered came down to who watched the inbox.
Outscale benchmarks, from 113,308 prospects reached in real campaigns.
Same person, same country, same acceptance
On the raw numbers the two look different: 33% of HeyReach connection requests were accepted, against 42% on Skylead. But they were sending for different clients into different markets.
So we used our own campaigns. Four of our team sent from both platforms, which let us compare the same person sending into the same country. Against that person’s average in that country, HeyReach came in at −1% and Skylead at +0%. The same, in other words. The prospect sees a person and a request. The tool behind it is invisible.
Replies: call it a draw
Count replies per person messaged, same person and same country, and HeyReach comes out ahead: +11% against −7%. But those Skylead campaigns were mostly older, with different messages. Count replies per message sent on our own campaigns in the same months, and Skylead edges it: 8.1% against 7.7%. Two fair counts, opposite answers. No clear winner.
Volume swings, month to month
Where the platforms did differ was how much of each account’s target actually went out. Skylead was ahead in May and June. HeyReach took over from July, most of all in August: 75% of target against 47%.
HeyReach Skylead
- May78%87%
- June87%91%
- July79%71%
- August75%47%
- September60%54%
That’s a handful of accounts each month, so one client’s bad patch can move it. But it’s the point: sending tools live at the mercy of LinkedIn’s limits and their own updates, and a good month on one is no promise for the next.
The inbox is where your team differs
HeyReach gathers every account’s replies into one shared inbox. The way our Skylead accounts were set up, each had its own. On our own accounts, from July to September, we answered 82% of HeyReach replies worth answering and 68% on Skylead. One inbox is easier to keep empty than six.
Across every client, though, the two were close: 72% against 68%. Who watches the inbox matters more than whose inbox it is.
So use whichever is delivering
If prospects can’t tell the difference, the best tool is the one sending this month, and switching should be a quick call about volume. Snapshot shows every account’s sends against its target, on HeyReach and Skylead side by side, so you see which one is delivering in the week it changes. Agency IQ keeps every campaign from both in one history, so moving accounts across costs you none of your reporting or benchmarks.
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